THE SCIENCE BEHIND IT
Two of these four have an authorised claim. Two do not.
In the EU, only a short list of health claims is authorised. Two of the ingredients here are on it. Coenzyme Q10 had its claims looked at and rejected. The olive extract sits next to a claim that is authorised for olive oil only, so it does not cover this one. We would rather tell you that than write a sentence that sounds the same for all four.
EPA + DHA
AUTHORISED CLAIM
WHAT WE ARE ALLOWED TO SAY
“EPA and DHA contribute to the normal function of the heart.”
Regulation (EU) 432/2012, for a daily intake of 250 mg. This formula carries 1,500 mg, in triglyceride or phospholipid form rather than ethyl ester. The same regulation holds a second omega-3 claim that needs 3 g a day. We do not reach that, so we do not make it.
Reg. 432/2012 · 250 mg a day minimum · 2 sources on file · 2 with a PMID
Vitamin K2
AUTHORISED CLAIM
WHAT WE ARE ALLOWED TO SAY
“Vitamin K contributes to normal blood clotting.”
Regulation (EU) 432/2012, for products that are at least a source of vitamin K. This formula carries 75 µg as MK-7, which is 100% of the NRV. That same role in clotting is why it is never assigned to anyone on a vitamin K antagonist: warfarin, acenocoumarol or phenprocoumon.
Reg. 432/2012 · EFSA Journal 2009;7(9):1228 · NRV 75 µg · 8 sources on file
Coenzyme Q10
NO AUTHORISED CLAIM
WHAT WE ARE ALLOWED TO SAY
Nothing. EFSA rejected every claim put to it, so we make none.
It is here on published work, not on a claim. That is a reason to include it, not a permission to promise anything. There is no EFSA upper limit. The one our database applies is the German BfR reference of 100 mg a day, and this formula serves 200 mg, twice that. 200 mg matches the French ANSES reference and is the total our own rule allows across your plan, but it is our rule, not an upper limit, and that dose is still pending clinical review.
EFSA Journal 2010;8(10):1793 · 9 sources on file · 1 with a PMID · not a claim
Olive hydroxytyrosol
NO AUTHORISED CLAIM
WHAT WE ARE ALLOWED TO SAY
None that applies here. The EU claim for olive polyphenols covers olive oil, not an extract.
Regulation (EU) 432/2012 authorises that claim only for olive oil with at least 5 mg of hydroxytyrosol and its derivatives per 20 g, with the benefit tied to 20 g of that oil a day. This formula carries 25 mg from an olive leaf extract with at least 40% hydroxytyrosol. That is not olive oil, so we cannot make the claim for it. It is here on published work, and that is a reason to include it, not a permission to promise anything. No upper limit has been set for it.
Reg. 432/2012 (olive oil only) · EFSA novel food opinion 2017 · 2 sources on file · not a claim